PPC and Paid Media Specialist

Birmingham, United Kingdom · Digital

Description

PPC | Paid Search | SEM | Digital Marketing | Adwords

Who are we?

Great question! ITG is a specialist provider of marketing services and technology to retailers and brands. We’re based out of Birmingham, London, and New York and service clients all over. We work with our customers to make their marketing operations simpler, faster, cheaper and better. We do this by delivering high value marketing support services and workflow technology. Voted Best Technology-Focused Marketing Services Company 2015 at the Technology Innovator Awards 2015, we continually develop ways to help marketers, be marketers!


Where does this role fit in?

Sitting within our Digital Marketing suite, ITG 360, you’ll be working amongst some of the best Digital Marketers in the industry. As a Paid Media Executive you will be delivering numerous paid digital marketing campaigns, utilising various channels to maximise our client’s exposure. This could be through paid search, web banners/displays, or social advertising. Acting as a tactical paid media consultant you’ll be able to constructively challenge and advise on paid media delivery, maximising the ROI for all clients.

You will be responsible for the hands on day-to-day management and optimisation of all of our client paid media campaigns across Search, Display, Social and Remarketing to deliver results in line with our clients key digital marketing objectives and KPI’s.

The skills that are required are a strong combination of paid media technical and tactical subject matter expertise, superb attention to detail, methodical organisational skills, the ability to work to tight deadlines, as well as being able to communicate coherently with the Paid Media Manager and Head of Digital on the performance and optimisation of all paid media campaigns.

Your main responsibilities will be:

* Supporting the Head of Digital and Paid Media Manager to develop best in class paid media strategies across all client account campaigns.

* Producing accurate campaign forecasts to support the sales process

* Evaluating campaign briefs to determine their suitability for paid media campaign execution. It’s essential that you provide feedback and suggestions on how briefs can be improved

* Producing client facing paid media proposals with the support from the Head of Digital and Paid Media Manager

* Delivering against set client KPI’s such as CTR, CPC, CPA, CVR, Bounce Rate, Impression Share, Impressions

* Advise promptly within set SLA’s if KPI’s are in danger of not being met. Promptly and proactively suggest alternative approaches to achieving KPIs success if objectives are not being met

* Monitoring spend & targets of all designated PPC accounts in the master account and ensuring this is in line with the campaign brief

* Understand the search market and new products and pro-actively test and suggest new ways of working which benefit the wider team

* Producing week/month end campaign report which clearly show the data, insights, contextualization of the data recommendations / enhancements

Requirements

Am I the right person for the job?

Just have a look below, if this sounds like you it’s definitely worth putting yourself forward.

* To be successful in this role you’ll need to be proficient with Google AdWords and Google Display Network, we expect you’ll be qualified in these.

* You’ll have experience in working with a variety of Google products: AdWords, Display Network, DoubleClick, Analytics. Experience with Kenshoo Bid Management system would be advantageous.

* You won’t be micro managed here, the ability to manage your own time and deliver quality with speed is essential.

* We would like to see you have successful experience in a Paid Media position previously.

* You’ll be an organised and meticulous individual with the ability to manage multiple projects across multiple clients

* You have the ability to come up with more efficient ways of working which help across your team but can then be rolled out to other teams within the PPC Team

Benefits

So what can I expect in return?

On top of a competitive salary, you can expect:

So what are you waiting for? You’ve got down to here which means there’s a lot of things looking right, drop us your application and we’ll get back to you as soon as we can!

PPC | Paid Search | SEM | Digital Marketing | Adwords

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